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Ivory (The) Castle Game 
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Versione stampabile      Invia una segnalazione
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primo autore: Anonimo 
secondo autore: Gibbs 
anno: 1920/30 
luogo: Inghilterra-Londra 
periodo: XX secolo (1°-2°/4) 
percorso: Percorso di 63 caselle numerate 
materiale: cartoncino 
dimensioni: 460X360 
stampa: Cromolitografia 
luogo acquisto: Italia-Roma 
data acquisto: 05-07-2010
dimensioni confezione:  
numero caselle: 63 
categoria: Pubblicità 
tipo di gioco: Gioco di percorso  
editore: D & W Gibbs Ltd 
stampatore: D & W Gibbs Ltd 
proprietario: Collezione A. Seville - L. Ciompi 
autore delle foto: A. Seville - L. Ciompi 
numero di catalogo: 1045 
descrizione: Gioco di 63 caselle numerate pubblicitario del dentifricio Gibbs.
REGOLE: nelle singole caselle e al retro.
CASELLE: alcune con didascalia.

REFERENZA 1
"British Museum"
Title: "The Ivory Castle Game"
Materials: pasteboard paper
Techniques: lithograph colour
Production person: Published by D & W Gibbs Ltd
Production place: Published in British Isles
Date: 1920s
Schools /Styles: British
Description: Board-game for the Ivory Castle Game, a commercial advertisement for protection of children's teeth. Colour lithograph in red, green, yellow, blue and black.
Inscription Content: Lettered on the front, "Hang this picture up/ The Ivory Castle copyright/ D&W Gibbs, Ltd./ The Manufacturers of the Famous Gibbs Dentifrice, Wapping, London, E.1", and other lettering inside with numbers and other game information with on verso
Dimensions: Height: 441 millimetres; Width: 341 millimetres
Curator's comments: A highly ephemeral publication of some rarity. A visitor to a Townley Group Fund-Raising Evening was moved almost to tears at the sight of this board, having played it with his governess many decades before (information from Irving Finkel).

REFERENZA 2
Victoria&Albert Museum
Physical description
Design: chromolithograph mounted on card, backed with blue and showing title
N°of squares: 63
Squares illustrated: some
Square numbering: all
Squares titled: some
Subject of starting square: fairy
Subject of ending square: health and happiness
Place of Origin: London
Date: 1930
Object history note: The layout which shows an overall picture from the starting point at the bottom to a castle at the top is similar to the JOURNEY (E.1779-1954) except there is only one winding road. Starting with Giant Decay and the path dotted with fairies and elves it was designed to help with dental hygene. Registered n°767914
Historical context note
Rewards: forward movement, extra turns
Forfeits: backward movement, missed turned
N°of Players: any
Equipment required: markers, dice
Rules:
RULES
The game is played with dice and counters - a different coloured counter for each player.
The object of the game is to reach the land of Health and Happiness, and the player who gets there first wins.
The game may be played by any number of players.
The difficulties and helps that you come to on your way are plainly marked on the board. You will see that a Gibbs fairy helps and an Imp hinders you.
Giant Decay tries to handicap you at the beginning of the game and the Archer helps you - when you lands on a big "A", which stands for "Archer", if at your next turn you throw a number which brings you on to anything bad, you can take no notice of it and go straight on.
If your throw lands you on 23, you have tea at the farm, and take the short cut through the field afterwards - that it, at your next turn, you jump to 37.
At 41, the boatman gives you a lift - which means you jump to 44. The same with 45 (motor car) and 48 (aeroplane).
At 47 the Imp mis-directs you and you find yourself in the bog, and must stay there till you throw a 6.
At. 54 another Imp sends you astray, and you are lost in Caries Wood for one turn, and them go back to 34.
To win you must either land on number 57 which allows you to jump to 63; or throw the exact number which brings you on to 63.
"Your Teeth are Ivory Castles - defend them with Gibbs Dentifrice".
Rules placement: on the reverse side
Attribution Note: D&W Gibbs, Ltd., the manufacturers of the famous Gibbs dentifrice.
Type: race
Subject: dental hygene.


bibliografia: 1) SEVILLE, Adrian: "The Game of the Goose in Advertising: a Study in Board Game Design", 2021..
 
 
   
 
   
 
   

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