Giochi dell'Oca e di percorso (by Luigi Ciompi & Adrian Seville)

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Jeu (Le) de Sante

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	primo autore:	Anonimo
	secondo autore:	Anonimo
	anno:	1934
	luogo:	Canada
	periodo:	XX secolo (2°/4)
	percorso:	Percorso di 100 caselle numerate
	materiale:	cartoncino
	dimensioni:	420X440
	stampa:	Cromolitografia
	luogo acquisto:
	data acquisto:
	dimensioni confezione:
	numero caselle:	100
	categoria:	Pubblicità
	tipo di gioco:	Gioco di percorso
	editore:	The Coca Cola Company of Canada LTD
	stampatore:	The Coca Cola Company of Canada LTD
	proprietario:	Collezione A. Seville
	autore delle foto:	A. Seville
	numero di catalogo:	1066
	descrizione:	Gioco di 100 caselle numerate pubblicitario della Coca Cola. REGOLE: in alto. CASELLE: mute. REFERENZA 1 Game 60: Coca-Cola Game of Health Le Jeu de Sante. Canada: The Coca-Cola Company of Canada Ltd., 1934. Color print 42 x 44 cm. on two-panel folding board. Ref. Ciompi/Seville 1066. This game, admirably clear in its design, consists of a 100-space track, on which the favorable spaces are colored green and the unfavorable ones red. Each of these spaces is provided with a caption that refers to an action that is good, or bad, for one’s health. It is played with a single dice and a throw of 5 is needed to start. This indicates that its genesis is closer to Chutes and Ladders than to Goose and indeed it lacks any of the throw-doubling spaces of the latter game. There is, though, an equivalent of the death space, at 36: ”You have eaten green apples—return to zero.” Also, as in Goose, there is a space (45) where you lose a turn ”for being anxious and scowling.” The remaining instructions are to advance or go back: ”chewing your food perfectly” gets you on nicely but ”chewing a pencil full of germs” has the opposite effect. The reverse of the board lists a number of maxims for good health, ”Work hard and be cheerful” being the first. The different sources of nourishment are next listed: fat, minerals, carbohydrates, protein, vitamins and water. ”Few of us drink enough water and it is here that pure, carbonated beverages are useful ... These liquids provide a level of energy greater than some of the other sources of nourishment … Coca-Cola is a pure and healthy carbonated liquid, made from pure ingredients in absolutely clean factories, which the Bureaux of Health have fully approved. No human hand touches Coca-Cola during its manufacture and each bottle is completely sterilised.... To win the game is a matter of chance. But in the game of health only a strict and regular observance of the rules laid down by your school will help you to gain and keep in good health.” It is interesting to see that Coca-Cola is being promoted with great care as a ”healthy” drink for young people rather than as a ”health drink.” (Adrian Seville) Exhibitions: - "The Royal Game of the Goose four hundred years of printed Board Games". Exhibition at the Grolier Club, February 23 - May 14, 2016 (Prof. Adrian Seville).
	bibliografia:	1) SEVILLE, Adrian: "The Royal Game of the Goose four hundred years of printed Board Games". Catalogue of an Exhibition at the Grolier Club, February 23 - May 14, 2016. 2) VOON, Claire:"How the World’s Oldest Printed Board Game Rolled Propaganda into Play", 28 April 2016. 3) SEVILLE, Adrian: "The Game of the Goose in Advertising: a Study in Board Game Design", 2021..

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